This study aims to identify effective digital media marketing and advertising strategies that promote environmental sustainability in the context of climate change. A mixed-methods approach was used, combining qualitative and quantitative research processes. Read More….

This paper measures the expanding expressive capacities of Artificial Art Creation and traditional artistic approaches. The development of artificial intelligence artists brings forward crucial tools for creativity which influence the thinking of the artist, as well as the mechanics of production and presentation. First, the research takes account of the influence of AI technology on traditional arts of painting, sculpture and printmaking. Facilitated by AI collectors it allows artists to uncover novel ideas while practicing experimental methods of challenge-making and artwork-generation. Read More….

Textile and visual art have always been conceived as separate disciplines, but contemporary art practices increasingly challenge such boundaries. “Interwoven Realities” is a multimedia production of fabric, thread, color, and light to create an immersive artistic experience. Read More….

The impact of AI on the present age of media has been transformative, and fake images can be created and shared in seconds using deepfakes. In parallel, there are threats to public trust, image authenticity, or misinformation, and opportunities for digital communication and creative production. The paper seeks to examine how AI and deepfakes have increasingly become part of disinformation in digital media environments. Read More….

Indian culture is enriched by a diverse array of renowned handicrafts originating from various regions, such as wooden toys from Varanasi, Pashmina shawls from Srinagar, blue pottery from Jaipur, Madhubani paintings from Bihar, and brassware from Moradabad etc. This art of making crafts by hand has been transferred from generation to generation over the ages. Read More….