The Story Behind the Practice

Manish Arora

Professor & Head

Department of Applied Arts Faculty of Visual Arts, Banaras Hindu University

With over 27+ years of experience, research and creative practice in the field of Applied Arts, Design, Visual Communication and Art & Design Education.

About Manish Arora

Born and rooted in the living culture of Varanasi — the city whose ghats, artisan traditions, and philosophical conversations have shaped his aesthetic and intellectual identity — Manish Arora has spent over two decades building a career that refuses to separate making from thinking, or practice from pedagogy.

He completed all three of his degrees — B.F.A. (1994), M.F.A. (1996), and Ph.D. (2004) — from the Faculty of Visual Arts, BHU, before earning the UGC Raman Post-Doctoral Fellowship in Health Communication Design at Johns Hopkins University, Baltimore, USA (2014). This made him the first Fine Arts faculty member in India to receive this prestigious recognition, opening a conversation about the research potential of art and design disciplines within India’s academic ecosystem.

Today, Manish Arora serves as Professor & Head of the Department of Applied Arts and Coordinator of the Design Innovation Centre (DIC BHU) — a Ministry of Education initiative connecting BHU with IIT BHU, MNIIT, IIIT Allahabad, and the University of Allahabad. He also serves as NISP Coordinator at BHU, having drafted and secured Executive Council approval for BHU’s National Innovation and Startup Policy.

His funded research portfolio — spanning MoE SPARC, ICSSR-IMPRESS, World Bank, IoE BHU, and PMMMNMTT — totals over ₹5.68 Crore, with projects probing digital advertising ethics, craft economy sustainability, social design history, health communication, and AI-cultural intelligence. He has published 50+ research papers including a Scopus-indexed paper, Springer proceedings, and UGC CARE-listed publications.

As a design practitioner, his fingerprints are on India’s institutional landscape: he created Brand BHU’s graphic identity (the first redesign in 97 years), the brand identity of IIT (BHU), internal signage for BHU Trauma Centre under PMSS Yojana, and most recently, the monumental gateway “Tilak Dwar” for Deepotsav 2025, Ayodhya. His art practice spans 4 solo shows, 79 group exhibitions, and 49 jury roles across 9 countries.

He is the founder of Typoyatra (multilingual type design festival, since 2015), Kalakshar (national calligraphy festival, 2013–2019), and Obscura (BHU’s photography club) — cultural programmes that have created sustained spaces for design discourse in India. He has guided 16 PhD scholars, 179+ MFA dissertations, and one Fulbright Scholar from the USA.

Manish Arora’s vision is that design education must be simultaneously globally connected and civilisationally rooted — drawing from Bharatiya knowledge traditions while engaging fearlessly with AI, sustainability, and social justice.

Areas of Experties

Visual Communication

Strategic communication design for print, digital and multimedia platforms.

Applied Arts

Exploring traditional and contemporary art practices with innovative approach.

Design Innovation

Research-driven design thinking for social impact and sustainable solutions

Education Timeline

UGC Raman Post-Doctoral Fellowship | Health Communication Design

Johns Hopkins University, Baltimore, USA

(First from Fine Arts field in India)

Ph.D. in Applied Arts

Faculty of Visual Arts, Banaras Hindu University

NET in Visual Arts | University Grants Commission, New Delhi

M.F.A. in Applied Arts | Faculty of Visual Arts, BHU

B.F.A. in Applied Arts | Faculty of Visual Arts, BHU

Vision Statement

“The pedagogy of Applied Arts must evolve continuously at the intersection of technology, culture, and human responsibility. My work is grounded in the belief that design is not merely a service — it is a form of civilisational thinking. I am committed to building institutions, nurturing researchers, and creating design frameworks that are ethically responsible, culturally intelligent, and globally relevant.”

-Manish Arora

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