Course Objective:
This is an introductory course which aims to introduce the students about Visual Communication from its most basic level or foundation. Visual communication is the conveyance of information and ideas in forms that can be seen. This is a creative process that combines the visual arts and technology to communicate ideas.
Course Syllabus
To familiarize students with the basic concepts of drawing, design, color, symbols, clay modeling, perspective and printing and Geometry as practical subjects and History of Visual Art and Design in which Elements of Design, Layout and Print Media are as theoretical subjects.
Introduction to the broad spectrum of Visual communication that includes signs, typography, industrial design, graphic design, advertising, illustration, and electronic resources.
Reference Books:
- Handbook of Applied Arts- S. K. Luthra
- Advertising Art & Ideas- G.M. Rege
- Handbook of Typography- Kailas Takle
- Basic Typography- John R. Biggs
- Introduction to Typography- O. Simon
- Alphabets for Graphic Designer and Architects- Eugen Nerdinger
- Akshan Mudran Shastra- Chandrashekhar Mishra
- Vigyapan Taknik – O. Simon
- Alphabets for Graphic Designer and Architects- Eugen Nerdinger
- Akshan Mudran Shastra- Chandrashekhar Mishra
- Vigyapan Takneek avam Prayog- Dr. Narendra Singh Yadav
- American Graphic Design Journals
- American Poster Design Journals
- Foundation of Advertising, Theory & Practice- S. A. Chunawala
- Advertising Planning, Implementation & Control- David W, Nyler
- Advertising Principles & Practice (V-edition)- Wells Burnet Moriarty
- Advertising Media A to Z- Jim Surmanek