Course Objective:
The course is designed to ensure that all forms of communication and messages are carefully linked together. Integrated marketing communication (IMC) makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touchpoints to deliver a consistent message in more ways and in more compelling ways.
Course Syllabus
One of the most important trends in contemporary marketing & advertising, its focus on flexible manufacturing, customizing product for customized market, services with products to create unique product experiences.
Direct Response Advertising, Sales, Promotion, Corporate Advertising, Public Relations, Corporate/Institutional Advertising or Non-commercial Advertising
touchpoints to deliver a consistent message in more ways and in more compelling ways.