Research
Inquiry at the Intersection of Design, Culture & Society
Research Introduction
Prof. Arora’s research practice is fundamentally interdisciplinary — drawing on Visual Communication Design, Social Design History, Health Communication, Digital Media Ethics, and AI-Cultural Intelligence. With over ₹5.68 Crore in funded research across India’s most competitive schemes, his work consistently bridges academic rigour with real-world social impact.
Funded Research Projects
Project Title | Funding Agency | Period | Fund |
Sustaining Traditional Craft Economies: Wooden Toy Clusters in Varanasi & Thanjavur (4M Framework) | ICSSR | 2025–26 | 18L |
Redesigning Advertising Methods in Digital Media to Curb Environmental Deterioration | MoE SPARC | 2023–25 | 16.75L |
History of Social Design in India and USA — Infographics, Advertising & Human Centred Design | MoE SPARC | 2019–23 | 15.75L |
Psychological, Sociological & Cultural Factors in Digital Advertisement Attentiveness | IoE BHU (Transdisciplinary) | 2019–23 | 78.71L |
Academic Linkage for Artifact, Manufacturing Cluster Development | ICSSR-IMPRESS | 2021–23 | 6L |
UP Pro Poor Tourism Development Plan for Artisans of Varanasi | World Bank / MoE | 2019–23 | 1000L |
Design Innovation Centre (DIC) BHU — MoE NIDI Scheme | Ministry of Education | 2015–date | 60L+ |
Development of Ganga Gallery | PMMMNMTT / MHRD | 2019–20 | 4L |
New Paradigms for Visual Arts | MGNCRE / MoE | 2023–24 | 5.5L |
Publications - At a Glance
Journal Papers 1 Scopus-indexed | 6 UGC CARE | 21 UGC Listed | 2 Springer Proceedings | 13 Others | Books & Chapters 3 Books Published | 4 Book Chapters | 6 Conference Proceedings | 5 Policy Documents | Other Outputs 5 Websites | 4 Documentaries | 5 E-Publications | 3 Articles | 3 Editorial Boards |
Research Interests
- Visual Communication Design & Typography
- Health Communication Design
- Social Design History (India & USA)
- Digital Advertising & Environmental Ethics (GreenBit / CEWA)
- AI & Cultural Intelligence — Mother Intelligence (MI) Framework
- Craft Economy & Traditional Knowledge Systems
- Design Education & NEP Implementation
Research Guidance
- 16 PhD Scholars enrolled | 8 Awarded | 8 Ongoing (incl. 1 International)
- 179+ MFA Dissertations supervised across Visualization, IMC Design & Illustration
- 1 Fulbright Scholar from USA supervised (2018–19)
