Integrated Marketing Communication (IMCD) - Dr. Manish Arora
About Me

Assistant Professor
Department of Applied Arts Faculty of Visual Arts, Banaras Hindu University, Varanasi -221005
Uttar Pradesh, INDIA,
Contact No.+91-9307627818
Email Id:
Nationality: Indian
language: English, Hindi and Bhojpuri

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Integrated Marketing Communication (IMCD)

Integrated Marketing Communication (IMCD)

Course Objective:

The course is designed to ensure that all forms of communication and messages are carefully linked together. Integrated marketing communication (IMC) makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touchpoints to deliver a consistent message in more ways and in more compelling ways.


Course Syllabus:

One of the most important trends in contemporary marketing & advertising, its focus on flexible manufacturing, customizing product for customized market, services with products to create unique product experiences.

Direct Response Advertising, Sales, Promotion, Corporate Advertising, Public Relations, Corporate/Institutional Advertising or Non-commercial Advertising

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