Research & publications

1. 2026
   Journal paper

   Advertising in the Age of Climate Change: Redefining Digital Media Strategies for Environmental Preservation

   With Peeyush Kumar Gupta and Prashant Srivastava · International Journal of Environment and Sustainable Development, Vol. 25, Nos. 1/2 (Scopus)

   DOI
2. 2026
   Journal paper

   Deepfakes, Artificial Intelligence, and the Crisis of Digital Trust

   With Himesh Baboolall · The Academic: International Journal of Multidisciplinary Research, Vol. 4, Issue 5

   ResearchGate
3. 2026
   Journal paper

   Emotional Intelligence in Artificial Intelligence: Can AI Truly Evoke Human Emotions through Design?

   With Himesh Baboolall · International Journal of Contemporary Research in Multidisciplinary, Vol. 5, Issue 2

   DOI
4. 2026
   Journal paper

   From Designer to Curator: Redefining Authorship in AI-Assisted Graphic Design Practices

   With Himesh Baboolall · The Academic: International Journal of Multidisciplinary Research, Vol. 4, Issue 4

   Google Scholar
5. 2026
   Journal paper

   The Tactile Mind: Exploring the Psychology of Touch, Sensory Perception, and Texture in Art

   With Tanisha Wadhwan · Hakara Journal, Edition 22

   Google Scholar
6. 2026
   Journal paper

   Reimagining ‘Method’ in the 4M Framework: Integrating Packaging Design into Traditional Craft Production Systems

   Peer-reviewed quarterly multidisciplinary bilingual research journal

   Print
7. 2026
   Book chapter

   The Role of Generative AI in Shaping Multimodal Experiences

   With Himesh Baboolall · In Multimodal Artificial Intelligence and Large Language Models, CRC Press

   DOI
8. 2025
   Journal paper

   Art Meets Intelligence: A Study of the Impact of AI on Traditional and Digital Art Forms

   With Himesh Baboolall · SIDTM Telecom Business Review, Vol. 18, Issue 1

   DOI
9. 2025
   Journal paper

   Threads of Meaning: The Intersection of Textile and Visual Art in Contemporary Indian Practice

   With Shivangi Gupta and Tanisha Wadhwan · Indo Western Researchers (IWR), Vol. I, Issue XXII

   ResearchGate
10. 2025
    Journal paper

    Threads of Heritage: Women, Art, and Silk Weaving in Assam

    ResearchGate
11. 2025
    Book chapter

    Rooted in Diversity: A Transcultural Ecological Approach to Sustainability through Indigenous Knowledge, Art, and Narrative Traditions

    With Tanisha Wadhwan and Jyoti Agnihotri · In Bhartiya Virasat aur Vaishvik Drishti · ISBN 978-81-991082-0-2

    Google Scholar
12. 2025
    Book chapter

    Casting Aesthetics with Ethnic Culture: A Thematic Study of Dhokra Craft from Dhenkanal, Odisha

    With Shivam Maurya and Shristi Prajapati · Book chapter

    Google Scholar
13. 2025
    Conference paper

    From Kitchen to Market: Visual Design Strategies for Promoting Homemade Food Brands in Rural India

    With Tanisha Wadhwan · AIIDC 2025, ATLAS International Design Conference, Atlantis Press (Springer Nature)

    DOI
14. 2025
    Conference paper

    Scripts of Empowerment: Vernacular Typography and Cultural Resilience in Rural Development Communication in India

    With Arjita Singh · AIIDC 2025, ATLAS International Design Conference, Atlantis Press (Springer Nature)

    DOI
15. 2024
    Journal paper

    Gender Stereotypes or Empowerment: An Analysis of Indian Award-Winning Advertisements

    With Shivangi Gupta · Journal of Business Research

    Google Scholar
16. 2024
    Journal paper

    Navigating Tradition: Challenges Faced by Wooden Toymakers in Varanasi, India

    With Shristi Prajapati and Tanisha Wadhwan · Anhad Lok, Jan–June 2024 (UGC CARE)

    Google Scholar
17. 2024
    Conference paper

    The Social Paintings of India and Bangladesh (18th to 19th CE): A Strong Form of Consciousness

    Art & Beyond: Innovations, Collaboration and Dialogues, Amity University, Lucknow

    Google Scholar
18. 2024
    Conference paper

    Ghats Wall Paintings: An Example of Cultures, Traditions and Religions of Varanasi

    Indian Fine Arts: In Global Context, The Maharaja Sayajirao University of Baroda · ISBN 978-81-969580-7-7

    Google Scholar
19. 2024
    Conference paper

    A Critical Analysis of Avant-Garde in Bhimayana

    Conference paper

    Print
20. 2023
    Journal paper

    Constructing the Consideration to Develop Placeness to Ensure the Sustainable Tourism: A Case Study of Varanasi Ghat

    With Peeyush Kumar Gupta · Towards Excellence, UGC HRDC, Gujarat University, Vol. 15, Issue 2 (UGC CARE)

    Publisher
21. 2023
    Journal paper

    Gender Portrayal in Advertising: A Review of Current Research

    With Shivangi Gupta · International Journal of Humanities and Social Science Invention, Vol. 12, Issue 4

    Google Scholar
22. 2023
    Journal paper

    Shifting Representations of Gender in Indian Television Commercials

    With Shivangi Gupta · International Journal of Humanities and Social Science Invention, Vol. 12, Issue 1

    Google Scholar
23. 2023
    Journal paper

    The Journey of Symbols from the Mythological Age to the Modern Digital Era

    With Randhir Singh · Current Journal: An International Peer Reviewed Journal

    Google Scholar
24. 2023
    Book

    A Monograph on History of Social Design in India into the Reference of Advertising, Marketing, Info-Graphics and Human-Centred Design

    With Shanti Swaroop Sinha, Nitin Dutt, Ben Van Dyke (Michigan State University) and Lee Davis (MICA) · MoE SPARC project · ISBN 978-81-963982-8-6

    Print
25. 2023
    Book chapter

    Use of India Cultural Symbols in the Information and Communication Medium by Infographics

    Creation of Intellectual Heritage: A Dialogue, Documentation and Research Programme, Ministry of Education

    Google Scholar
26. 2022
    Journal paper

    A Study on the Role of Graphic Designers for Reduction of Digital Carbon Footprint

    With Peeyush Kumar Gupta · ShodhKosh: Journal of Visual and Performing Arts, 3(1), 507–514 (UGC CARE)

    DOI
27. 2022
    Journal paper

    Conceptualization of the Meta Framework for Sustainable Graphic Design in the Context of Reducing the Digital Carbon Footprint

    With Peeyush Kumar Gupta · Caraiveti, Vol. 5, Issue 2, 45–50 (UGC CARE)

    Google Scholar
28. 2022
    Journal paper

    Identification of Effective Factors for Environmental Digital Advertising

    With Peeyush Kumar Gupta · Caraiveti, Vol. 5, Issue 2, 84–91 (UGC CARE)

    Google Scholar
29. 2021
    Policy document

    Manifesto for Sustainable Graphic Design

    ICSSR IMPRESS project ‘Redesigning the Advertising Methods in Digital Media to Curb Environmental Deterioration’

    Print
30. 2020
    Journal paper

    Elaborating the Representation of Visual Arts in Fashion through Indian Apparel Design

    With Jyoti Saini · Shikshan Soudha, Vol. 9, No. 1 (UGC CARE)

    Google Scholar
31. 2020
    Book chapter

    Visual Art Education: Past Pandemic

    With Jyoti Saini and Peeyush Kumar Gupta · In How Arts are Creating Positivity and Better Health Condition for Arogya Bharat, Notnull India

    Google Scholar
32. 2020
    Policy document

    Policy for the implementation of NISP, National Innovation and Startup Policy, at Banaras Hindu University

    Ministry of Education Innovation Cell

    Print
33. 2020
    Policy document

    Quality Policy, Mission, Vision and Action Plan

    Department of Applied Arts, BHU

    Print
34. 2019
    Journal paper

    Impact of Advertising on Indian Society to Improve Awareness with Special Reference to Social Advertisement

    Interdisciplinary Journal of Contemporary Research, Vol. 6, No. 1

    Google Scholar
35. 2019
    Journal paper

    Sensitivity and Fineness in Typography on Cycle-Rickshaws in Cultural Capital of India, Varanasi

    With Brijendra Singh and Ajay Kumar · Shodh Drishti, Vol. 10, No. 3

    Google Scholar
36. 2019
    Book

    A Cultural Fiesta at Sangam during Kumbh

    Photobook · Luminous Books, Varanasi · ISBN 978-81-9419-664-8

    On this site
37. 2019
    Book

    1998s Look of India: A Journey through Living Pictures

    Photobook · Luminous Books, Varanasi · ISBN 978-81-9419-663-1

    Print
38. 2018
    Journal paper

    Impact of Cultural Diversity in the Implementation of Sustainability in Advertising Design

    With Peeyush Kumar Gupta · Shodh Drishti, Vol. 9, No. 23

    Google Scholar
39. 2018
    Journal paper

    Redesigning the Advertising Material to Curb Environmental Deterioration

    With Peeyush Kumar Gupta · Ad Valoram: Journal of Law

    Google Scholar
40. 2018
    Journal paper

    Sustainable Advertising Design: A Term of Social Aspect Integration in Product Endorsement

    With Peeyush Kumar Gupta · Shodh Drishti, Vol. 9, No. 5, 37–41

    Google Scholar
41. 2018
    Journal paper

    Necessity of Sustainable Practice and Approach in Advertising Design

    With Peeyush Kumar Gupta · Interdisciplinary Journal of Contemporary Research, Vol. 5, No. 1

    Google Scholar
42. 2018
    Journal paper

    Role of Infographic Design in Indian Railway through Visual Communication

    With Randhir Singh · International Journal of Management, Law and Science Studies, Vol. I, Issue IV

    Google Scholar
43. 2018
    Conference paper

    The Advertising Communication with the Help of Regional Narrative in Celebrity-Endorsed Indian Advertising: General Observation

    With Ajay Kumar · ICPVA 2018, International Conference of Performing and Visual Arts, University of Malaya, Kuala Lumpur

    Google Scholar
44. 2017
    Journal paper

    Sustainable Advertising Design: A Changing Trend/Style of Designing Concept in India

    With Peeyush Kumar Gupta · Research Highlight, Vol. IV, 27–33

    Google Scholar
45. 2017
    Journal paper

    Indian Film and Sports Celebrities: Controversy, Stardom and Sustainability

    With Ajay Kumar · Shodh Drishti, Vol. 8, No. 9

    Google Scholar
46. 2017
    Journal paper

    Innovators in Sports and their Success as Celebrity with Special Reference to Cricket and Athletics

    With Ajay Kumar · Shodh Drishti, Vol. 8, No. 5

    Google Scholar
47. 2017
    Journal paper

    Indian Female Celebrity, their Strong Stand Up and Women Empowerment

    With Ajay Kumar · Interdisciplinary Journal of Contemporary Research, Vol. 4, No. 4

    Google Scholar
48. 2016
    Journal paper

    Cultural References of Indian Legends and their Image Search in Modern Indian Celebrity

    With Ajay Kumar · Research Highlight, Vol. IV, Issue 1

    Google Scholar
49. 2016
    Journal paper

    Globalization and Foreign Celebrity Endorsement for Indian Brands

    With Ajay Kumar · Samajiki Sandarsh, Vol. III, Issue 4, 167–171

    Google Scholar
50. 2015
    Journal paper

    Art in Photography

    Samajiki Sandarsh, Vol. III, Issue 4

    Google Scholar
51. 2015
    Journal paper

    Changes in Designing Education Scenario of India through Traditionally Trained Design Artisans

    The National Research Journal of Fine Arts (NRJFA), Vol. 3

    Google Scholar
52. 2014
    Journal paper

    Rural Customers: A New Hope from Advertising and Marketing View

    Research Highlight, Vol. 1, No. 2, 85–88

    Google Scholar
53. 2014
    Journal paper

    Understanding of Graphic Design Art through Gestalt Theory

    Samajiki Sandarsh, Vol. II, No. 4, 168–174

    Google Scholar
54. 2014
    Journal paper

    Typography Culture in Oldest Living City of the World

    LALITYA: International Research Journal of Fine Arts, Vol. I, Issue I, 36–46

    Google Scholar
55. 2014
    Journal paper

    50 Years’ Journey of Social Design

    Samajiki Sandarsh, Vol. II, No. 3, 38–43

    Google Scholar
56. 2014
    Journal paper

    Cultural History of Varanasi and its Social Relevance

    Samajiki Sandarsh, Vol. II, Issue II, 69–72

    Google Scholar
57. 2014
    Journal paper

    One Year in Kashi: Social Festival Form of Time and Seasons

    Ayan, Vol. II, Issue II, 97–101

    Google Scholar
58. 2014
    Journal paper

    Social Relevance of Madhubani Paintings and its Usefulness in Present Time

    Veekshha, Issue 10, 13–14

    Google Scholar
59. 2014
    Journal paper

    Tradition of Social Unity: Festivals of Varanasi

    Ayan, Vol. II, Issue I, 117–122

    Google Scholar
60. 2014
    Journal paper

    Social Aspects of Krishna Lila in Varanasi

    Emerging Researcher, Vol. I, Issue II, 88–89

    Google Scholar
61. 2014
    Journal paper

    Shakti Devi Festivals of Varanasi

    Sodha Mimaamsa, Vol. I, Issue II, 73–76

    Google Scholar
62. 2014
    Journal paper

    Classical Music and Music Festival of Varanasi

    Anuranjani: Research Journal of Literature, Music and Art, 93–96

    Google Scholar
63. 2014
    Journal paper

    Tulsi, Kabir, Raidas and his Vision about Literature

    Samajiki Sandarsh, Vol. I, Issue II, 79–85

    Google Scholar
64. 2014
    Journal paper

    Changing Time and Challenges of Research in Art

    Emerging Researcher, Vol. I, Issue I, 138–143

    Google Scholar
65. 2014
    Journal paper

    Lok aur Saastra ka Dwand: Kashi ki Sahityik Parampara

    Sodha Mimaamsa, Vol. I, Issue I, 1–5

    Google Scholar
66. 2014
    Book chapter

    Evolution of Graphic Design in India; Function of Graphic Design; Functioning of Advertising

    Course units · Certificate in Visual Arts, Applied Art (CVAA)

    Google Scholar
67. 2013
    Journal paper

    Traditional Wooden Art of Kashi (Toys)

    Veekshha, Issue 7–8, 16–18

    Google Scholar
68. 2013
    Conference paper

    Cultural Typographical Extravaganza of City of Light Kashi

    Typography Day 2013, IIT Guwahati, 74–75

    Google Scholar
69. 2013
    Policy document

    Guidelines for the use of the BHU Graphic Identity Programme

    Approved by the Academic Council and Executive Council, BHU

    On this site
70. 2013
    Policy document

    Guidelines for the use of the IIT (BHU) Graphic Identity Programme

    Approved by the Senate, IIT (BHU)

    On this site
71. 2012
    Conference paper

    Classical Music Festival of Varanasi

    National Seminar ‘Folk Culture of India: Tradition and Perspective’, Faculty of Performing Arts, BHU, 372–374

    Google Scholar
72. 2011
    Conference paper

    Visual Driver of Folk Culture: Painter Babu

    Seminar ‘Folk Culture of India: Tradition and Perspective’, Faculty of Performing Arts, BHU, 239–240

    Google Scholar
73. Journal paper

    Practicing Sustainability Design Through Brand Storytelling in India Post-Covid: A Case Study

    With Tanisha Wadhawan and Shivangi Gupta

    Google Scholar
74. Conference paper

    Painting Style: The Reflection of Philosophy, Myth, Culture and History of Bangladesh

    Conference paper

    Print

Click a cover or title to open the paper. Works marked Print are available in print only. Sources: his CV (June 2026), ORCID and Google Scholar.

Research interests

Research profiles

Funded research projects, from the Design Innovation Centre to ICSSR and MoE SPARC, are listed with amounts on the Projects page.