Identity system · 2012–13
Brand BHU
The first redesign of BHU’s visual identity in 97 years: seal/emblem (redesign), logo, bilingual logotype, tagline, usage guidelines, pictograms, signage, stationery, app and website, and souvenir merchandise. A design studio and souvenir shop were set up from his proposal.
- Client
- Banaras Hindu University
- Role
- Concept & creation
- Approval
- Academic Council 08.12.2012 · Executive Council 28.02.2013
- Manual design
- Peeyush Kumar Gupta
The system
Seal
The university seal, redrawn and edited for reproduction at every size.
The system
Logo and logotype
A bilingual logotype in Devanagari and Latin, with variations for dark and light grounds.
The system
Pictograms and signage
A pictogram set and sign family for the campus.
The system
Stationery and merchandise
Letterheads, cards and a souvenir range for the university shop.