Identity · wayfinding · 2013
IIT (BHU) identity
New seal, bilingual logotype, logo, symbol and tagline ('Education is Character'), plus a campus wayfinding system with colour-coded zones A–E. The first identity programme in the 93-year history of IT-BHU and for the 3-year-old IIT (BHU). External and internal signage was installed in 2018–19.
- Client
- Indian Institute of Technology (BHU), Varanasi
- Role
- Lead designer
- Signage installed
- 2018–19
The system
Logo and tagline
‘Education is Character’: logotype and tagline lockups.
The system
Colour and pictograms
The system
Wayfinding
Colour-coded zones A–E guide visitors across the campus, from zone pylons to direction boards.
The system