A visual identity for Ayodhya
A city identity built around the Charan Paduka (sacred footprints) of Lord Rama, with the Sun and Moon, seven lotus petals, the River Sarayu, the Surya dynasty and the Ram Mandir drawn into one golden mark for Ayodhya’s print, digital, signage and civic branding.
- Result
- Top 3, ₹50,000 cash prize
- Organiser
- Ayodhya Development Authority, Uttar Pradesh
- Year
- 2022
- Team
- Manish Arora with Rahul Kumar Shaw (Research Scholar)
Symbolism
What the mark carries
01
Charan Paduka
The sacred footprints of Lord Rama, at the heart of the mark.
02
Sun and Moon
Placed on either side of the Paduka.
03
Seven lotus petals
Ayodhya as one of India’s seven sacred cities.
04
Circular form
The River Sarayu that holds the city.
05
Sun rays
The Surya dynasty of Lord Rama.
06
Bow-shaped form
The city’s bow-shaped landmark, framing the mark.
07
Ram Mandir
In Nagara style, crowned with a victory flag.
08
Golden-yellow palette
Clean line construction for print, digital, signage and civic branding.
Ayodhya Development Authority, 2022
Also for Ayodhya: abstract muralsThe award
Award presentation, Ayodhya Development Authority
With Rahul Kumar Shaw